In today’s world, the goal of any business is not just about making money and profits anymore. The rise of Corporate Social Responsibility is having its fundamentals in a readjusted mission claimed by more and more companies, to make a better world. Thus, companies become (corporate) citizens, with power, resources and influence to help this dream come true.

Brennan Group has been experiencing multiple dialogues and collaborations on CSR related researches in the recent several years in Romania. In the beginnings, companies have been focused on defining CSR propositions, validating their CSR positioning; merging with relevant stakeholders’ believes and makes tactic adjustments throughout the running programs.

Since sustainability is moving into mainstream within the corporations’ concerns and practices, companies rather seek for research interest in measuring the impact both externally (society, stakeholders) and internally (business KPI, brand KPI, etc.).

In today’s practice, sustainability is mostly applied as the management of issues related to the environment (greenhouse gas emissions, energy efficiency, waste management, green-product development, and water conservation) but especially emerging markets are about to come with a wider range of directions, due to many gaps that societies need to fill in. Romania will not miss this as well.