Studies

1

Define Purpose

In order to find the right approach methodology we need to understand the basics of yout business context, trends and objectives.

2

Value Levers

This is about what you already know from previous researches or internal data (data warehouse or CRM) and we could leverage on during the next steps.

3

Research Design

We encourage mixing methodologies and approaches to maximize outputs and avoid biases.

4

Research Execution

We put our capabilities and know how into your service to be in time with your requirements and exigencies.

5

Insights & Advice

This should cover main ideas, conclusions or recommendations and needs to be in line with business purposes and research objectives.

6

Consulting Corner

The Consulting Corner puts together key findings from the research used to gather insights for brand and business.

Read our studies

Litteris et virtuti.
Education through the eyes of youth

Litteris et virtuti. Education through the eyes of youth

Litteris et Virtuti is a Youth Monitor initiative that aims to identify and monitor relevant aspects concerning the education of youth, in a sound and objective manner.

Education through the eyes of youth (2012) is the first deliverable under the Litteris et Virtuti brand. It is centered upon a quantitative study based on a statistic survey and the data and interpretation are improved by specific in-office research.

The subjects approached include: the perception of youth related to the education process, the schools they are in, opinions and attitudes concerning the subjects of study, schoolmates, the connection between the curricula and their planned future occupations, volunteering, internship, etc.

Young in Romania. Urban Marketing Profile

This is the first research project of a larger platform- YOUTH MONITOR, powered by Brennan Research & Consultants and Quantix Marketing Consulting.

The research report is representative on teen population of 14-21 years in urban areas, a specific set of relevant information, thought to guide and inspire marketers in decisions that relate to young segment, from the products and services to programs that benefit both to them and companies that manage products and brands relevant now or in future for the youth.

The study covers both general aspects - demographic, values, lifestyle, online behavior, models of success - and details the level of categories - food, personal care, sports, music, fashion, telecom services, the banking or tourism.

Studiu-Young-in-Romania-Brennan-Group-compressor

Young in Romania.
Urban Marketing Profile

CSR Insider

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CSR Insider

With a view to feeling the pulse of this recently emerged field in Romania, Ogilvy and Brennan Research & Consultants together initiated the CSR Insider study. The research included different respondents: opinion builders, PR and CSR specialists and ordinary citizens (the general public).

CSR Insider assessed how social responsibility manifests in Romania, what its place is in the Romanian mindset, what actions businesses have taken by now, and what the perspectives of CSR are.

This is a white paper as our contribution to development of the Romanian society.

For full preview please sent email for request.

Contact us

Read our studies

Litteris et virtuti.
Education through the eyes of youth

Litteris et virtuti. Education through the eyes of youth

Litteris et Virtuti is a Youth Monitor initiative that aims to identify and monitor relevant aspects concerning the education of youth, in a sound and objective manner.

Education through the eyes of youth (2012) is the first deliverable under the Litteris et Virtuti brand. It is centered upon a quantitative study based on a statistic survey and the data and interpretation are improved by specific in-office research.

The subjects approached include: the perception of youth related to the education process, the schools they are in, opinions and attitudes concerning the subjects of study, schoolmates, the connection between the curricula and their planned future occupations, volunteering, internship, etc.

Young in Romania.
Urban Marketing Profile

Young in Romania. Urban Marketing Profile

This is the first research project of a larger platform- YOUTH MONITOR, powered by Brennan Research & Consultants and Quantix Marketing Consulting.

The research report is representative on teen population of 14-21 years in urban areas, a specific set of relevant information, thought to guide and inspire marketers in decisions that relate to young segment, from the products and services to programs that benefit both to them and companies that manage products and brands relevant now or in future for the youth.

The study covers both general aspects - demographic, values, lifestyle, online behavior, models of success - and details the level of categories - food, personal care, sports, music, fashion, telecom services, the banking or tourism.

CSR Insider

Contact us

CSR Insider

With a view to feeling the pulse of this recently emerged field in Romania, Ogilvy and Brennan Research & Consultants together initiated the CSR Insider study. The research included different respondents: opinion builders, PR and CSR specialists and ordinary citizens (the general public).

CSR Insider assessed how social responsibility manifests in Romania, what its place is in the Romanian mindset, what actions businesses have taken by now, and what the perspectives of CSR are.

This is a white paper as our contribution to development of the Romanian society.

For full preview please sent email for request.

Contact us