In order to develop new products or processes firms need to complement the relevant parts of their own knowledge base with knowledge residing elsewhere. Consumers constitute a stock of tangible (experience and skills) or intangible knowledge (cognitive & emotional) gained through the process of consumption or by influence. Knowledge comprised by consumers is complementary to producer’s knowledge and represents a – not often released - potential for innovation in product design, positioning & communication.

Experience is related to customer and/or end user status. Once your product and brand becomes part of consumer choice or mind, experience will drive customers’ being to further decisions that will affect future in togethership or togethersplit.

To create a superior customer experience requires understanding the customer's point of view. Here we come.

In today’s world, the goal of any business is not just about making money and profits anymore. The rise of Corporate Social Responsibility is having its fundamentals in a readjusted mission claimed by more and more companies, to make a better world. Thus, companies become (corporate) citizens, with power, resources and influence to help this dream come true.

Regardless the ranges of marketing strategies that companies may have, there are some fundamental researches that should lead organizations’ efforts in targeting & sustainable growth. Therefore, we understand market segmentation and business model innovation as two important pillars which can not be missed from your research agenda each time the context is imposing.

Since the foundation, Brennan Group has been market leader on mystery shopping and a relevant supplier on other channel research topics. Our continuous improvement and sustainable growth in this area made possible that many clients in banking, telecom, pharmacy or oil & gas to strengthen their service level due to the partnership with us.

B2B researches are rather sophisticated than most difficult consumer approaches. That is merely due to the time consuming efforts in reaching big volumes of target audience and to more complexity of such services. But since the business weight is driving higher profits in most of the companies where such segments are relevant, research is a strategic action that should walk you step by step.

Creating marketing value is often associated with creating competitive advantage & differentiation in a sustainable manner for the brand and company.

Therefore, research based value creation is commonly focused on identifying and createting sources of competitive advantage.

Apart from research professionals, project managers and field operators we own more than 45 cumulative years of top management experience in different organizations and areas: sociology, marketing research, segmentation, business development, competitive intelligence, marketing planning, consumer and business markets, product development, business administration, treasury and banking.