Regardless the ranges of marketing strategies that companies may have, there are some fundamental researches that should lead organizations’ efforts in targeting & sustainable growth.

Therefore, we understand market segmentation and business model innovation as two important pillars which can not be missed from your research agenda each time the context is imposing.

Market segmentation has been often debated by marketing specialists in terms of forms and criteria. However, nobody can live without it and was proved to make significant savings to both marketing and research budgets.

Better than worse.