Company Profile

Company Profile

rennan Group is a professional Romanian market research agency located in Bucharest. The company offers in Romania market & marketing research services from 2001.

Over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies.

The agency covers a wide range of knowledge and capabilities in various researches: product market analysis; new product testing/launch; market share; market segmentation; customer

satisfaction; consumer tracking; brand image / equity; pricing research; map values; loyalty & retention; mind share; mystery shopping; advertising research; sales analysis; B2B (business to business) research, etc.

In order to perform these studies, we combine qualitative methods (focus-groups, in-depth interviews, ethnographic research, etc.) and quantitative ones (sample based investigations, consumer/firm panels or census, etc.).

We encourage mix of methodologies which can extend consumers’ knowledge to business insights. We are committed to both zoom projects, with traditional and sophisticated qualitative approaches and recurrent consumer tracking (quantitative investigations).

Since 2001, Brennan Group has provided world class marketing researches to a wide variety of organizations. We follow the same philosophy for each business challenge:

Customized designs & credible studies for both managers and frontline employees;

Valuable data, both for measuring marketing research metrics, but also as a foundation for improvement;

Delivering managers at each level of the organization through the most useful reports & recommendations.

rennan Group is a professional Romanian market research agency located in Bucharest. The company offers in Romania market & marketing research services from 2001.

Over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies.

The agency covers a wide range of knowledge and capabilities in various researches: product market analysis; new product testing/launch; market share; market segmentation; customer satisfaction; consumer tracking; brand image / equity; pricing research; map values; loyalty & retention; mind share; mystery shopping; advertising research; sales analysis; B2B (business to business) research, etc.

In order to perform these studies, we combine qualitative methods (focus-groups, in-depth interviews, ethnographic research, etc.) and quantitative ones (sample based investigations, consumer/firm panels or census, etc.).

We encourage mix of methodologies which can extend consumers’ knowledge to business insights. We are committed to both zoom projects, with traditional and sophisticated qualitative approaches and recurrent consumer tracking (quantitative investigations).

Since 2001, Brennan Group has provided world class marketing researches to a wide variety of organizations. We follow the same philosophy for each business challenge:

Customized designs & credible studies for both managers and frontline employees;

Valuable data, both for measuring marketing research metrics, but also as a foundation for improvement;

Delivering managers at each level of the organization through the most useful reports & recommendations.

CLIENTS TESTIMONIALS

  • Last year we co-developed a project of a new packaging tests through Brennan Research & Consultants for the Brand Santal. The project consisted in a qualitative and quantitative research.

    All Brennan Research & Consultants staff has proven high professionalism, excelent client service, availability and flexibility on directing the researches toward the final objective.

    Regarding the project, it consited in two steps, one of which has already taken place and consisted in a restyling ok packaging layouts adapting the Parmalat corporate requests to the Romanian consumer needs emerged from the researches.

    We are therefore pleased to recommend Brennan Research & Consultants

    Parmalat Romania SA

  • For the past years we have been working with Brennan Research & Consultants on a number market research projects spanning different methodologies (both qualitative an quantitative) and areas of interest (including customer satisfaction, mystery shopping, concept development, copy and advertising testing, corporate image, etc.)

    They have always proved to be a true partner in providing us with marketing information services, and over time we came to greatly appreciate their expertise in market research, professionalism and excellent client service.

    We are pleased to recommend Brennan services to anyone looking for a research provider that always meets and exceeds their clients expectations.

    Vodafone Romania SA